30 video hooks that work.
Ready-to-use hook templates for TikTok, Shorts, and Reels. Free, no signup required.
« What if everything you've been told about [X] was wrong? »
Ex.: What if everything you've been told about sleep was wrong?
Why it works: Creates immediate doubt. The audience stays to verify.
« You do [X] every single day. But do you actually know why? »
Ex.: You drink coffee every single day. But do you actually know why?
Why it works: Questions a daily habit. Strong curiosity trigger.
« Why is nobody talking about [X]? »
Ex.: Why is nobody talking about how cold exposure boosts focus?
Why it works: Suggests a secret. The audience wants to be "in the know".
« Do you know the difference between [X] and [Y]? »
Ex.: Do you know the difference between a good pitch and a pitch that converts?
Why it works: Sets up an expectation. Simple and effective.
« What do [X] and [Y] have in common? »
Ex.: What do Netflix and your podcast have in common?
Why it works: Unexpected connection. The audience wants to understand the link.
« [X]% of [type] make [mistake]. Here's how to avoid it. »
Ex.: 87% of creators lose 80% of their audience in the first 3 seconds.
Why it works: Precise number = credibility. "Here's how to avoid it" = promise.
« In [year], [surprising stat]. »
Ex.: In 2026, a 30-minute video generates more engagement than 10 written posts.
Why it works: Time anchor + counter-intuitive stat.
« I analyzed [number] [items]. Here's what I found. »
Ex.: I analyzed 500 viral TikTok videos. Here's what I found.
Why it works: Promise of research. The audience waits for the results.
« [Number] seconds. That's how long you have to [action]. »
Ex.: 3 seconds. That's how long you have to hook your audience.
Why it works: Urgency + concrete number.
« Only [X]% of people know this about [topic]. »
Ex.: Only 12% of creators know that subtitles boost retention by 40%.
Why it works: Exclusivity + promised learning.
« I quit [X] [time] ago. Here's what happened. »
Ex.: I quit social media for 30 days. Here's what happened.
Why it works: Personal experience + suspense on the outcome.
« I wish I'd known this when I started [X]. »
Ex.: I wish I'd known this when I started YouTube.
Why it works: Hindsight wisdom. The audience wants to avoid the mistake.
« My biggest regret as a [role]. »
Ex.: My biggest regret as a content creator.
Why it works: Vulnerability = connection. Strong engagement.
« Nobody tells you the truth about [X]. I will. »
Ex.: Nobody tells you the truth about dropshipping. I will.
Why it works: "Insider" positioning. Promise of transparency.
« I spent [amount] learning [X]. Here's the summary. »
Ex.: I spent $5,000 on YouTube courses. Here's the summary in 60 seconds.
Why it works: High perceived value. Learning shortcut.
« [X] steps to [outcome] in less than [time]. »
Ex.: 3 steps to double your views in less than 7 days.
Why it works: Clear structure + time promise.
« How to [outcome] without [obstacle]. »
Ex.: How to create 10 clips a week without spending 5 hours editing.
Why it works: Benefit + removes the main objection.
« The trick [X] use that you don't know about. »
Ex.: The trick top TikTok creators use that you don't know about.
Why it works: Exclusivity + aspiration.
« Stop doing [mistake]. Do [solution] instead. »
Ex.: Stop posting without subtitles. Do this instead.
Why it works: Direct, actionable, corrects a behavior.
« The [name] framework for [outcome]. »
Ex.: The HOOK-STORY-CTA framework for Reels that convert.
Why it works: Named structure = perceived as a pro method.
« Everyone is doing [X]. It's a mistake. »
Ex.: Everyone is posting at 6 PM. It's a mistake.
Why it works: Goes against consensus. Strong curiosity.
« [Popular advice] is the worst advice I've ever been given. »
Ex.: "Post every day" is the worst advice I've ever been given.
Why it works: Attacks an established belief. Polarizing = engaging.
« If you're doing [X], you're wasting your time. »
Ex.: If you're editing your videos manually in 2026, you're wasting your time.
Why it works: Direct provocation. The audience wants to know why.
« The problem with [popular trend]. »
Ex.: The problem with AI tools that promise viral videos.
Why it works: Meta-criticism. Positions you as a clear-eyed expert.
« Unpopular opinion: [statement]. »
Ex.: Unpopular opinion: Shorts under 15 seconds are pointless.
Why it works: Recognizable format. Invites debate.
« [Time] ago, I [action]. It changed everything. »
Ex.: 6 months ago, I automated my content. It changed everything.
Why it works: Personal narrative arc. Suspense on the change.
« This morning, [unexpected event]. »
Ex.: This morning, I got a message from a subscriber who quit his job thanks to my videos.
Why it works: Time anchor + emotion.
« They told me [X] was impossible. 3 months later… »
Ex.: They told me making a living from YouTube in France was impossible. 3 months later…
Why it works: Challenge + resolution. Strong narrative arc.
« I almost gave up. Then [turning point]. »
Ex.: I almost gave up. Then a single clip changed everything.
Why it works: Vulnerability + reversal. Highly engaging.
« Here's how [person] went from [A] to [B]. »
Ex.: Here's how a math teacher went from 0 to 100k subscribers by posting Shorts.
Why it works: Concrete transformation. Social proof through example.
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